graphic design new basics, good for student in BENTLEY PARK, Queensland for sale

Hasn't even been read, soft cover, back cover has a foldline in the bottom left corner. Good for student studying graphic design.
Graphic Design: The New Basics, published by PrincetonArchitectural Press and Maryland Institute College of Art (MICA) in Spring 2008, is a guide to basic design principles. We created this book because we didn?t see anything like it available for today?s students and young designers: a concise, visually inspiring guide to two-dimensional design written for today?s world. As educators with decades of combined experience in graduate and undergraduate teaching, we have witnessed the design scene change and change again in response to new technologies. When we were students ourselves in the 1980s, classic books such as Armin Hofmann?s Graphic Design Manual (published in 1965) had begun to lose their relevancewithin the restless and shifting design world. Postmodernism was on the rise, and abstract design exercises seemed out of step with the current interest in appropriation and historicism.During the 1990s, design educators became caught in the pressure to teach (and learn) software, and many of us struggled to balance the teaching of technical skills withand critical thinking. Form sometimes got lost along the way,as design methodologies moved away from universal visualconcepts toward a more anthropological understanding of de? sign as a constantly changing flow of cultural sensibilities.This book addresses the gap between software and vi?sual thinking. By focusing on form, we have re-embraced the Bauhaus tradition and the pioneering work of the great formal design educators, from Armin Hofmann to some of our own teachers, including Malcolm Grear.The majority of student work featured here comes from the course we teach together at MICA, the Graphic Design MFA Studio. Also featured are excercises from a range of under?graduate design courses. A sampling of those exercises are assembled on this site. To complement the student work, the book also presents key examples from contemporary profe? ssional practice that demonstrate a variety of experimental, visually richdesign approaches.Graphic Design: The New Basics lays out the elements of a visual language whose forms are employed by individuals, institutions, and locales that are increasingly connected in a global society. We hopethe book will inspire more thought and creativity.?Ellen Lupton and Jennifer Cole Phillips